What do you get when you mix a love for storytelling, a systems mindset, and a curiosity about how people create?
A design researcher who turns everyday workflows into opportunities for empowerment and innovation.
Tanvi explores how design and strategy can shape human behaviour and unlock creative potential. Her journey has taken her from building simple tools for artisans in India to collaborating with global brands and creative communities at Adobe. Over time, she has learned that the most meaningful change often comes not from inventing something entirely new, but from reimagining what already exists.
With an eye for detail, a strategic mindset, and a steady supply of tea, she is dedicated to helping creators thrive through systems that restore agency and scale empathy.
TRANSFORMING WORKFLOWS
Tanvi has been actively researching workflows with global teams to shape Adobe GenStudio, redesigning how brands create and scale content across Asia, UK Europe, and the US.
Tanvi conducted research with 24 professional photographers from around the world to shape the future of Adobe Lightroom.
In Kutch, India, she created a WhatsApp catalogue that connected artisans directly to urban markets, transforming livelihoods and enabling sustainable income
Currently, Tanvi is also brainstorming an app called Fusion, which is in its incubation phase, an exploration into how creatives can connect, collaborate, and find inspiration in hybrid and remote work.
CLIENTS
POSTCARDS FROM MY BRAIN
Early in her career, Tanvi contributed to design and concept explorations and workshops with the Play2Transform Group, supporting initiatives acknowledged in Avinash Jhangiani’s book Play to Transform, which explores how creativity and play can rehumanize systems. This formative experience shaped her belief that human-centered design and systems thinking drive meaningful change, a philosophy she continues to apply globally.
MENTORING TOMORROWS DESIGN NINJAS
Tanvi mentors future design leaders through collaborative webinars with Parsons School of Design, guides students from California College of the Arts, Srishti Manipal Institute of Art, Design and Technology in Bangalore, India, and connects with Women in Design, San Francisco, both online and offline.
THROUGH MY LENS
